Peaches should be sweet. They need loads of sunshine to thrive and so bitter peaches generally haven’t had the chance to reach their full potential. The flavour of peach – those high notes, that extraordinary yummy juiciness, that fall- over-and-faint scrumptious peachy taste is a baseline experience. But for some people, ripe peaches are just too sugary and until Sour Peach Jelly Belly came along, there was nowhere for them to go. Bitter is not an acceptable alternative to sweet. Sour on the other hand is in a class of its own. It maintains the subtlety of flavour but destroys none of its fundamental qualities. If Sour Peach is your favourite jelly bean you are a romantic who has found your match.