Considering the love we all (mostly) feel for dogs in general and our own in particular, it is surprising how we feed them such bad tasting food. Occasionally they get our left overs or the disasters when Jamie and Nigella’s recipes go wrong, but basically, it's the rubbish. So Dog Food jelly bean is a kind of divine retribution. It’s the Jelly Belly Candy Co’s way of saying to dog lovers everywhere – get on down with your pet, show them that you care, that you’re prepared every now and then to suffer the indignity of eating puke provoking food, just like them. It's only fair.