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WHERE DID THE NAME "JELLY BELLY" COME FROM?

The name Jelly Belly was inspired by the rhyme with Leadbelly, a 1920s blues singer.

WHEN WERE JELLY BELLY JELLY BEANS FIRST INVENTED?

Jelly Belly beans first appeared on the shelves of fine candy stores in the summer of 1976. They are now sold nationally and around the world.

CAN I SEND YOU AN IDEA FOR A JELLY BELLY FLAVOUR OR RECIPE IDEA?

Jelly Belly jelly bean fans are some of the most creative people on earth! We love to hear from you, but our lawyers tell us we cannot solicit ideas from outside the company. So if you've got a great idea you don't want to share, please keep it to yourself! You can check out classic recipes in the Recipes section or if you want you can create your own recipe. Remember, any ideas or suggestions you send us become the property of Jelly Belly Candy Company. For more information read our Legal Stuff page.

HOW ARE THE FLAVOURS TESTED?

Before an introduction, a new Jelly Belly bean is subjected to a Critic Session and Tasting Party. These sessions bring top management and employees together to submit opinions. The proposed new Jelly Belly bean is rated by flavour, colour, texture of the center, appearance and thickness of the shell. When we reach an enthusiastic consensus, we release a new flavour to the public.

IS IT SAD WHEN A JELLY BELLY FLAVOUR HAS TO BE DROPPED?

Yes, absolutely. The last time we saw Chocolate Cherry Cake for example was especially sad. But the thing about Chocolate Cherry Cake was that if you combine 2 Very Cherry and 1 Chocolate Pudding Jelly Belly jelly beans it makes the delicious Chocolate Covered Cherries recipe. Very similar you see. It was always going to be a long shot that Chocolate Cherry Cake would reach the ranks of one of the Official Flavours and insecurity is a terrible thing. However, it does come with the territory of being a bean.
Obviously, even in the event of a revolution, Very Cherry will still be with us. Green Apple as well, and despite the vociferous minority that represents the anti Buttered Popcorn lobby, it is an incredibly popular flavour. Liquorice is another certainty. President Reagan's all time favourite flavour would never be allowed to slip away. But tastes evolve and change, and the importance of pushing for greater flavour experiences is the entire purpose of Jelly Belly jelly beans.

WHAT IS JELLY BELLY ART?

Large artworks created entirely from a selection of Jelly Belly jelly beans.
Click here to visit the Jelly Belly Art Gallery and find out more.

WHAT'S THE MOST POPULAR JELLY BELLY JELLY BEAN FLAVOUR?

Very Cherry remained the most popular flavour of Jelly Belly jelly beans for two decades until 1998, when Buttered Popcorn moved into first place. In 2003 Very Cherry moved back into top position by a mere 8 million beans.

DOES JELLY BELLY HAVE STRANGE REQUESTS FOR NEW FLAVOURS?

Yes, is the short answer. One frequent request is for a Fish and Chip Jelly Belly jelly bean which is definitely a non starter. Although there are no limits to "flavour" - and it is the Jelly Belly intention to get everyone to explore the very furthest reaches of their flavour horizons - the fact is Jelly Belly integrity must be protected. We must get it right. So. Which fish - haddock? cod? deep fried in batter? lightly buttered with parsley? And the chips? What of them? English chips which are soft on the inside or French Fries as in America which are really pomme frites as in France? Also, think about it - a fish recipe could smell up the entire factory. Candymakers would keel over from the fish fumes. Besides Fish and Chips is not a flavour. It is a meal. Like Basmati Chicken. Hot Dogs and Honey Mustard. We'd be grateful if you could bear that in mind when making your flavour requests!

DO ALL THE JELLY BELLY FLAVOURS GET ALONG?

There is great harmony between the flavours generally because when you put them together they can create a whole new delicious dimension - just like any real-life love affair! For instance, try combining Cappuccino, Cream Soda and Chocolate Pudding. Take one flavour away and you definitely don't have the TIRAMISU recipe which everyone loves. So most of the time, yes the flavours do get along. Like all families however, there are ups and downs. Kiwi and Margarita look very similar but obviously each taste very different so there's a bit of tension there. Margarita insists that every time someone bites into a Kiwi Jelly Belly they are disappointed because what they really want is a Margarita. It's an entirely absurd argument because (obviously) they are both as delicious as the other. Then again, combine Root Beer with Sizzling Cinnamon and most people - with a few eccentric exceptions - will agree that the individual flavours taste a great deal better on their own. But the answer to your question, broadly, is yes. Most Jelly Belly flavours get on really well with each other.

HOW DOES JELLY BELLY COPE WITH EVERYBODY'S FLAVOUR PREFERENCES?

With 50 official flavours of Jelly Belly there are a good many to choose from but of course, the number of flavours in this great universe are limitless. With so many potential flavours banging on the Jelly Belly door demanding bean recognition however, there will never ever be any respite.
There was a time when things were calmer. Everyone knew that taste preferences in Texas would be different from South Carolina who unlike New York ate more Green Apple than Root Beer. But these regional differences while interesting were also marginal. Now Jelly Belly is global, there are national idiosyncrasies to consider. Take Japan where the first, second and third favourite flavours are Lemon Lime, Lemon and Orange. Not a Very Cherry in sight, which has been the World's Number One for most of its existence. In Hong Kong the favourites there are Buttered Popcorn, Coconut and Strawberry Cheesecake. Since Buttered Popcorn is the World's Number Two that's not so surprising. but in the United Kingdom and Canada, Buttered Popcorn doesn't even make its way into the Top Ten. These flavours are very safe indeed because all over the world they are greatly loved to varying degrees. But then there are those that don't make it. Buttered Toast for example established a huge following when it was first launched? It received loads of fan mail. Yet thousands of people gave it the thumbs down. Jalape?o is another. It has its own universal fan club but if it went into one of the mixed bag of flavours and surprised the anti-Jalape?o lobby there'd be outrage. As it happens, after a very long run of controversy, we won't be seeing the Jalapeno Jelly Belly jelly bean after December 2009. For some, that will be a great loss. 
When it comes to matters of flavour, people are not consistent in their behaviour or even reasonable. That's our challenge!

WHAT'S THE MOST INTERESTING STORY BEHIND A BEAN FLAVOUR?

In truth they're all interesting. No one would believe the energy that is poured over every little detail in creating a single flavour. However, there is one rather extraordinary story that stands out. Over three and half tons of red (Very Cherry), white (Cream Soda) and blue Jelly Belly beans had to be shipped to Washington for Ronald Reagan's presidential inauguration in 1981. Trouble was, there was no blue Jelly Belly jelly bean. Blueberry flavour was created specially for the occasion. And remains incredibly popular.

Sweet n' Sour April

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